Customer Advocacy 2026
LiveAdvocacy programprg_advocacy_2026Created 23 Jun 2025
Participants
120
Referrals
553
Conversion
6.5%
Cost / conv.
$796
Reward rules
Each rule fires once per referral when its trigger is reached
| Audience | Trigger | Reward | Amount | Cap / person |
|---|---|---|---|---|
| referrer | Converted | Cash | $500 | $5,000 |
| referrer | Qualified | Gift card | $50 | $500 |
| referred | Converted | Account credit | $250 | No cap |
Top contributors
Ranked by pipeline value contributed
- Ruairi Haddad1 converted$76.2k
- Ilse Farooqi1 converted$57.3k
- Juno Ainsworth1 converted$54.6k
- Saskia Marchetti2 converted$53.8k
- Chidi Reinhardt2 converted$52.4k
- Beatrix Doyle1 converted$45.4k
- Colin Dahl2 converted$41.7k
- Samir Eze2 converted$35.1k
Goal
Turn power users into a predictable pipeline source — 25% of new ARR referral-sourced.
Attribution
How credit is assigned when several people touch a deal
- Model
- Last touch
- Window
- 30 days
- Self-referral
- Blocked
- Email dedupe
- On