Referral pipeline
2 live programs178 participantsData through 17 Aug 2026
Referral-sourced pipeline · 90d
$252,865
▼ 36.9%vs prior 90d
Closed ARR
$95.0k
▼ 43.8%Referrals
221
▲ 4.2%Cost per conversion
$4,951
$54.5k committed
Conversion funnel
Referrals created in the last 90 days
Clicked204
Tracked link clicks, deduplicated by device
Signed up48
23.5% step-through · 76.5% drop-off
Qualified22
45.8% step-through · 54.2% drop-off
Converted11
50.0% step-through · 50.0% drop-off
Needs your attention
Each row opens the exact pre-filtered view
Top referrers
Ranked by referral-sourced pipeline
Clicks, signups and conversions
Daily, deduplicated by device fingerprint
Recent activity
Referral, reward and partner events
Public landing page
What a referred prospect sees, branded from Settings
Your analytics stack, recommended by someone who uses it daily
Northwind turns product and revenue data into decisions. Start with $250 of credit, courtesy of your referrer.
Referred offer: $250 account credit on your first paid invoiceReferrer offer: $500 when the account converts0 demo signups captured